Launch

Client: Pamela Ferrari Productions.

Overview: If I Was a Rich Girl, the evening’s decadent glitz and glamour theme was reminiscent of Hollywood’s Oscar night extravaganzas. Guests walked down a canopied red carpet to enter the gallery as cameras flashed and giant spotlights circled the star-studded sky above their heads. Once inside the Old Miller Automotive Factory, the converted warehouse featured gilded furniture, Tiffany accessories and elegant birds of paradise bathed in diffused fuchsia lighting as the sensual fragrance of fresh Gardenias filled the air. Invited guests were treated to sumptuous culinary delights, designer-inspired cocktails, spectacular illuminated ice sculptures and musical performances by special guest recording artists.